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Who Watches ESPN?
05 May 2013

Who Watches ESPN?

Companies and trade associations have taken note…the President and his administration watch ESPN. Politico reports, “It’s not just targeting Obama, but doing it in a way that is both interesting and will get the attention of the audience, but not so unusual that it will put the client in a bad position,” says one media strategist whose clients employed the tactic during Obama’s first term. Microsoft ran ads on ESPN as part of its “Scroogled” campaign while federal regulators were weighing potential action against Google, while the American Petroleum Institute bought airtime on the network during the NCAA basketball tournament.”

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