Skip to main content

Who Watches ESPN?

05 May 2013

Who Watches ESPN?

Companies and trade associations have taken note…the President and his administration watch ESPN. Politico reports, “It’s not just targeting Obama, but doing it in a way that is both interesting and will get the attention of the audience, but not so unusual that it will put the client in a bad position,” says one media strategist whose clients employed the tactic during Obama’s first term. Microsoft ran ads on ESPN as part of its “Scroogled” campaign while federal regulators were weighing potential action against Google, while the American Petroleum Institute bought airtime on the network during the NCAA basketball tournament.”

Related Posts

Washington Report: June 5, 2020 … “Road To Justice”

'You Changed The World, George' ... and other news of the week. Best, JR Joyce...

The Washington Report – August 7, 2015

ADIOS, SENATE ... RECESS HISTORY AND MANUFACTURED WEATHER ... WHERE'S THE BEEF? (sorry) ... 7...

The Washington Report – January 23, 2015

This week's Washington Report! To sign up for the direct email, click here.   THE...