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17 May 2013


Washington Post writes, “Talk to any Republican political strategist about whether GOP leaders should spend their time talking about the terrorist attack in Benghazi or the IRS targeting of conservatives and you will get a unanimous answer: IRS. WHY? (1)The IRS is ubiquitous. Everyone (or at least most of us) pay taxes. The IRS is a known (and not all that well liked) entity in the American psyche. (2) The IRS story is simple — based on heaping amounts of evidence — that stories which can be explained in a sentence or two are more impactful than those that take 20 paragraphs to explain. (3) Domestic  > Foreign  Americans tend to care most about, well, America. (4) Beyond partisanship – pretty much everyone hates the IRS.”

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