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NEED TO KNOW WORD OF THE WEEK – “MEME”
05 May 2013

NEED TO KNOW WORD OF THE WEEK – “MEME”

An image, video, etc. that is passed electronically from one Internet user to another … A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures (Wikipedia); an internet information generator (Urban Dictionary) THE MEME-IFICATION OF THE GOP From BuzzFeed, “Republicans have embraced the meme. … “Voters are on social media not to interact with their elected officials but to engage with the drama and the gossip of their social network,” said Vincent Harris, a digital strategist working for Sen. Mitch McConnell’s (R-KY) re-election campaign. He referenced Post-Broadcast Democracy, an academic study of the way the expanded media environment has made it harder to reach voters by traditional means. This persuasion by entertainment, this combining of levity and pop culture with politics and issue messaging, is very effective.” McConnell Meme And Dems use memes too. Obama Meme
“[Memes] It’s mostly just packaging traditional messaging in a way that isn’t completely boring.”
– NRCC Digital Director Gerrit Lansing of the focus on SECOND NEED TO KNOW WORD OF THE WEEK:  “snackable content” — a marketing term for short, picture-heavy, easily digestible bits of information.

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