Earlier this year we made a huge move. We decided to expand our offering from “just” a government affairs firm to a Public Affairs firm. We did this by adding a public relations division led by Kate Venne. The rational for this was something we’d been thinking about for a long time, namely that the business of government relations has changed … a lot. Lobbying firms can no longer rely primarily on relationships to get things done. Instead, smart government affairs firms have the ability to launch a PR campaign in support of their clients. We can now simply do that in-house.
Kate joins our experienced and talented team of GA pros to make sure messages get delivered in a way that policy makers can relate and understand. I’m happy to report that after a couple of months this is the best decision we at Capstone have made in ages.
Last week the newly configured Capstone team had a very productive 3-day retreat in Green Lake, Wisconsin. On an individual level, we really had some great interactions with each other. As a company, we developed a deeper understanding of who we are, what we do, and, most importantly, where we’re going.