The Execution phase: where the rubber meets the road and we complete the deliverables determined during the Goaling, Essence Inventory, and Charrette phases. During Execution is when we develop the strategy and tactics that bring your story to life.
But the best executed plan can fall flat without the messaging being firmly integrated into every corner of your organization.
Communication today is not top-down or bottom-up. It is multi-directional and so are our audiences. The story, message, wording, and brand define an organization and their work.
We believe in providing our clients with the tools needed to integrate messages across your audience base. Our holistic approach ensures that everyone from the CEO to the receptionist, the Chief Marketing Officer to the IT specialist and everyone in between, is able to articulate the company’s brand and what you do.
The Capstone Construct knows that execution is key. It’s here that Tom Cruise’s line, “show me the money” is front and center. We are all about Execution and Integration! 
For more background on Capstone’s CEO, John C. Rogers, click here for his bio at Capstone or here for his Wikipedia entry.
Connect with him on LinkedIn or follow John on Twitter.
For more background on Capstone’s CEO, John C. Rogers, click here for his bio at Capstone or here for his Wikipedia entry.
Connect with him on LinkedIn or follow John on Twitter.
– See more at: https://capstonenationalpartners.com/2014/09/capstone-construct-guideposts/#sthash.neFuJ0kI.dpuf
